SWOT/PESTLE Analysis of the Bodrum Yacht Building Industry

The yacht building in Bodrum is one of the unique, high value-added, competent, and developing industries Turkey. new building, repair & maintenance, boatyard operations have been carried out this region for many years. Gulets with round transom sterns tirhandils produced quality become brands over In study, industry investigated to determine number facilities their production values within 2011-2021. Then regional data analyzed global local scale building. strength, weakness, opportunity, threat factors are determined SWOT analysis using Environment-Value-Resource congruence approach. clustered detailed political, economic, social, technological, legal environmental (PESTLE) analysis. Finally, findings evaluated contribute strategic decision-making process scope steps that can be taken development industry.